London, UK - Hybrid

Franchise Manager Osteoporosis/Neurology

London – Hybrid

Competitive salary, bonus and benefits

If you are an experienced pharmaceutical professional with strategic marketing skills, then we want to hear from you.

You are a highly motivated, collaborative leader with demonstrated expertise in sales, marketing and policy development. You will also have a deep understanding of brand planning, multi-channel (digital and non-digital) marketing operations with the ability to develop plans. If this sounds like you, please get in touch!

Join us to help improve peoples’ lives and make healthcare better for everyone!

Why Pharmanovia?

Pharmanovia is a dynamic, fast-growing international pharmaceutical company with a portfolio of over 20 brands across more than 140 markets. Our mission is to improve patient health globally through the revitalisation of niche, tried-and-trusted medicines.

Since its inception in 2013, Pharmanovia has grown consistently year on year, focusing on delivering high-quality branded prescription medicines to patients, prescribers, and health-care providers across the world. Our growth has enabled the company to reinvest in its products, brands, people, and to give back to its communities. A people business with a strong, supportive culture that encourages innovation and entrepreneurial spirit, our team comprises over 250 employees and 29 nationalities, operating from offices in the UK, Denmark, Netherlands, Switzerland, U.A.E., India, Singapore, Italy, and South Korea.

We are an agile and imaginative global specialty pharma business and a preferred partner for innovator pharma companies, instigating a paradigm shift in the life cycle management of iconic medicines. We seek to extensively engage with clinical communities to communicate product improvements and prioritise environmental, social, and governance considerations across the business and workforce.

Pharmanovia’s therapeutic areas include Cardiovascular, Oncology, Endocrinology and Neurology.

The role:

Reporting to the Chief Brand Officer, your mission will be to enhance the lives of patients in the therapeutic area of Osteoporosis and Neurology. You will have overall responsibility for all activities within this therapeutic area from P&L ownership to strategic marketing, life cycle management, and designing strategies to engage with KOLs, patient groups and other stakeholders in order to further differentiate and advance the brands.

You will also be involved in identifying commercial opportunities within the TA, including evaluating new molecules, line extensions, device enhancements and project manage their execution. Your work will be heavily informed by a deep understanding of the medical / commercial / reimbursement / regulatory / practical environment around medications within the therapeutic area of Osteoporosis and Neurology.

This is a role with a high level of interaction with other departments, including Commercial, Medical and Business Insight to ensure the delivery of the marketing plan. You’ll work in collaboration with the rest of the marketing and digital team to develop marketing campaigns, evaluate new molecules, line extensions, device enhancements for commercial fit. Working closely with the regional teams and their partners in the development and evaluation of the localised marketing strategy, building and driving Key Opinion Leader programmes. Other responsibilities will be:

  • Designing engagement strategies for KOLs, patient groups and other stakeholders and develop brand strategy, promotional campaigns within marketing budgets.
  • Providing strategic and tactical marketing support, aligning with common objectives between customers, patients and Pharmanovia.
  • Running market research programmes & market insights
  • Leading in the identification of brand differentiators and competitors’ analysis to enhance brand performance
  • Ensuring that customer and cross-functional insights are considered in all plans and tactics.
  • Monitoring and controlling brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and monitor results
  • Facilitate brand and marketing sharing and learning from local to global

What we are looking for:

Candidates who have between 7- and 10-years’ experience are likely to have the right level of knowledge and have gained the right level of experience needed to be able to undertake this role.

You should also ideally have:

  • Degree in Life Sciences, Business or Marketing
  • Ability to work and lead (a cross-functional team) in a matrix environment
  • Proven track record of coordinating and collaboration across multiple teams to prioritise varying business objectives and drive action to meet business requirements
  • Experience with revenue forecasting, expense management, business case development, including setting market price and management/communication or brand performance
  • Experience in the field of Osteoporosis and/or Neurology is strongly preferred
  • Experience in managing P&L for brands
  • Experience in Digital Marketing; including marketing strategy, brand planning, multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/management
  • Ability to manage external agencies, vendors, and support teams
  • Project/programme management and ability to effectively author creative briefs
  • Experience and knowledge of the Legal/Medical/Regulatory review process
  • Strong analytical and problem-solving skills
  • Excellent communications skills, both verbal and written

What we offer:

We offer a competitive salary plus bonus and rewards package including holiday, health & wellbeing program, employee recognition awards, social events, pension scheme and hybrid working.

By applying for this role, your details will be sent to Ortolan People, who are engaged to provide recruitment support in processing applications. We will endeavour to respond to all applicants within three working days. Occasionally for roles with a very high volume of applicants, this may not be possible.

Apply now and become part of our team

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