Digital Marketing Manager – Pharmaceutical Online Retail China

Hybrid working / Shanghai, China

Competitive salary, Benefits and Bonus

If you are an enthusiastic, creative, and ambitious marketing professional who has been successful in developing an online brand strategy for a pharmaceutical business in China, then we want to hear from you!

Pharmanovia is expanding in China. Bring your skills to Pharmanovia and help us to transform the future of health and save lives.

Why Pharmanovia?

Pharmanovia is a dynamic, fast-growing international pharmaceutical company with a portfolio of over 20 brands across more than 140 markets. Our mission is to improve patient health globally through the revitalisation of niche, tried-and-trusted medicines.

Our core behaviours are:

• We act decisively but we never compromise on quality.
• We keep our promises and do as we say.
• We value our heritage and foster an entrepreneurial spirit.
• We reinvest in our future – in our products, our brands and our people.
• We give back to our communities.

Since its inception in 2013, Pharmanovia has grown consistently year on year, focusing on delivering high-quality branded prescription medicines to patients, prescribers, and healthcare providers across the world. Our growth has enabled the company to reinvest in its products, brands, people, and to give back to its communities. A people business with a strong, supportive culture that encourages innovation and entrepreneurial spirit, our team comprises over 300 employees and 29 nationalities, operating from offices in the UK, Denmark, Netherlands, Switzerland, U.A.E., India, Singapore, Italy, and South Korea.

We are an agile, committed, and innovative global specialty pharma business and a preferred partner for innovator pharma companies, instigating a paradigm shift in the life cycle management of iconic medicines. We seek to extensively engage with clinical communities to communicate product improvements and prioritise environmental, social, and governance considerations across the business and workforce.

Pharmanovia’s therapeutic areas include Cardiovascular, Oncology, Endocrinology and Neurology.

The role:

• Developing targeted and dynamic marketing plans: online shop positioning, exploring consumer insights
• Developing a responsive and measurable promotion strategy and building activity platforms
• Working with online partners to ensure our online sales target is achieved through personalised digital content
• Online sales performance and analysis, providing business insights and opportunities related to targeted consumers behaviours
• Developing digital awareness via social media tactics and O2O call to action for targeted patients
• Managing relationships with external e-commerce agencies (JD, Ali, Meituan etc.)
• Managing all online marketing channels and media, including digital and social media
• Supporting digital marketing projects for both acquisition projects and established products
• Cross-functional collaboration with sales, medical, multi-channel market access, compliance, procurement, and medical associations
• Controlling budgets
• Working with the wider local and international marketing teams to execute digital marketing strategy and develop patients’ content strategy

About you:

Our ideal candidate is creative and innovative. You’ll need to be agile, resilient, and patient-focused.

We are also looking for the following:

• Degree in life science, pharmacy and/or marketing
• Experience of local compliance and regulations for content development and promotion
• Digital marketing, brand management and social media communications experience gained in the pharmaceutical, healthcare or bio-medical industry
• Knowledge of marketing complex, scientific or medical products online and local promotional regulations and restrictions
• A deep understanding of Chinese e-commerce platform business models and social media ecosystem
• Experience in running successful digital marketing and e-commerce campaigns for Chinese consumers
• Relationship-building skills and experience of working successfully with online partners
• Ability to develop and build innovative online marketing campaigns
• Knowledge of digital initiatives across digital ecosystems, including social media platforms: Weibo, Wechat, Baidu, Tmall, JD store, Zhihu, Zhida, Kuaishou, Tiktok, RED/Xiaohongshu
• Understanding of online consumer trends, consumer journey mapping, data points, data management and data analysis skills
• Strong personal management skills including time management, workload prioritisation, responsiveness, multi-tasking, and flexibility
• Excellent English language skills

What we offer:

We offer a competitive salary and rewards package and career development opportunities. We believe in openness, honesty and courtesy, and value collaboration above all else. If you are a motivated and dynamic individual, we can empower you and you will thrive with us.

To apply please submit your CV in English.

By applying for this role, your details will be sent to Ortolan People, who are engaged to provide recruitment support in processing applications. We will endeavour to respond to all applicants within three working days. Occasionally for roles with a very high volume of applicants, this may not be possible.